Task
Develop identity for baby strollers manufacturer.
Go & Grow is a young and fresh company from Warsaw. They create practical and emotion-filled baby carriages, car seats and accessories for moms.
Logo has both movement and growth as well as an ampersand. Ampersand connects words, creates a semantic load. Having removed it, everything will collapse, so the identity is built around it.
To make identity flexible and dynamic, we developed a system for generating any number of new patterns.
Go and Grow with me.